WHAT’S NEXT IN FASHION

WHAT’S NEXT IN FASHION
 

What's Next in Fashion

10 May 2021 | Posted By PAIO

The pandemic has changed our perspective on almost everything, even fashion! Fashion was all about individual style and an expression of self. Investing in the latest trends and collections was a must for many, however, two years in the new normal and our definition of fashion has witnessed quite a change.

Fashion is now all about comfort as people are working out of their homes with little to no socialization opportunities. Over the keyboard attire and loungewear became a go-to for a majority of us and brands had to adapt to this emerging trend and the need for comfortable clothing. Pajamas and flip-flops became the new “cool” as customers started experimenting with different colors, designs, and prints. All brands, big and small, hopping on to this trend started including a significant assortment of loungewear into their collections, offering multiple styles in comfortable fabrics perfect for a long day at home. The wear-anywhere loungewear clothing gained fame becoming a center point of attraction for every customer. But now, with the world gradually opening up with the arrival of vaccinations, what will be the next in fashion?

People have spent an enormous amount of time sitting in their homes wishing for a time they can go back to their favorite spots- malls, restaurants, theatres, etc., and now is the time. Fashion will once again see a change but comfort is not going to be compromised anymore now. Style mixed with comfort will be a decisive factor in their purchase and will be the latest fashion trends. One more factor influencing customers' purchases will be the impact of their purchase on nature. This pandemic has made everyone realize the importance of a healthy and balanced & sustainable lifestyle and people have become conscious in making their choices. Vegan, cruelty-free and eco-friendly are some of the words that will be at the center of almost every purchase decision made, and brands catering to such needs of the consumers will gain their attention.

Fashion, as we know, is ever-evolving and changes with every season, however, this time the changes are not interim. These changes are something that people have started inculcating into their lifestyles and will go a long way. Gone are the days of itchy clothes and uncomfortable high-heeled shoes, people now want to look modish with their comfort at par. 
 
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