About Us

PAIO was founded with one simple agenda – to create cruelty-free, sustainable, and conscious fashion with strong design elements inspired by everything around us, while making sure each product is oh-so-comfortable!

Each product at PAIO is carefully handcrafted by traditional karigars who have inherited & perfected their craft since generations. This not only supports the broader community, but also keeps their craft alive.

OUR ETHOS

PAIO is a PETA-approved vegan brand. Since our inception, we have taken a conscious decision to stay away from leather or any such product that would harm animals. We strongly believe that fashion need not come at the cost of a precious life. Instead, we focus on using a variety of materials like faux-leather, hemp, cotton, jute, faux-silks and constantly experiment with newer materials. Not only are they cruelty-free, but also beautiful, raw and comfortable!



Sustainability

At PAIO, we are constantly ideating and experimenting to take every component of each product more sustainable. Whether it is about innovating raw materials, pasting technologies, packaging, or anything else, it is our constant endeavor to take PAIO one step closer to sustainability!



Community

One of our core philosophies behind the genesis of PAIO was to create a platform that provides sustenance to extremely skilled, yet ignored, local artisans. Fast fashion has unfortunately forgotten the magic that traditional Indian karigars can create with their hands. We take great pride in the beautiful products our karigars make, and the positive impact that our choices have towards the community and their craft.

 
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Hello World!